Here’s the mistake: asking for too much, too soon.
Most landing pages pile on friction. A form with 7 fields. Multiple competing buttons. Links to your blog, your about page, your socials. Every extra choice bleeds conversions.
A landing page has 1 job: get the visitor to take 1 action. That’s it.
The fix is subtraction. Cut the navigation menu. Cut every link that isn’t your call to action. Cut form fields down to the minimum, usually just name and email. Every field you remove can lift conversions measurably.
Then make the value trade obvious. Nobody gives an email address for a "newsletter." They’ll trade it for a checklist, a template, a free audit, something with a clear payoff.
Open your landing page right now and count the possible actions a visitor can take. If the answer is more than 1, you found your leak.